PTO Communication

When PTO is hosting an event or communicating to the community, proper communication is critical.  We want to make sure we are thoughtful and impactful in our communications.  Below is a recommendation of various communication channels based on the type of event you may be hosting. 



The RunDown

The RunDown is the PTO's weekly email we send out to the community that covers information, volunteer needs, and community updates.  The RunDown is sent out on Sunday's. 



  1. Goal should be to begin your campaign 2 weeks prior to the event or activity. 

  2. Create your verbiage with the goal to be concise, yet informational.  Gather your images and review the PTO branding guide here to ensure colors, images are consistent. 

  3. The deadline for submission is on Thursday and must be submitted through our Google Form

  4. Please pay attention to image requirements for the RunDown. 


Any questions or concerns about using the above channels, please email at any time for support! 

When planning an event, consider the following:

Event Packet

D97 PTO Equity Checklist

Green Team Zero Waste Checklist

Event Checklist


Roles in Communication

PTO is always looking for support on the communications team to ensure we reach our community. 

PTO Liaisons - are members of each class who can answer PTO-related questions and occasionally provide email updates on PTO events to their classrooms. 


Co VP Communication - Creates and implements the PTO's communication strategy across digital and print.  Manages the various platforms the PTO uses and pushes email communication out to the community.  With two roles these are separated into gathering the information to be pushed and pushing out communication on time. Time Commitment:  1 hour per week


Webmaster - Manages PTO's Membership Toolkit site with updates and supports leadership and others with creating forms, collecting payment, etc.  Time Commitment: 3 Hours per month


Social Media Manager - Manages PTO's social media posts across platforms of Facebook, Twitter and Instagram.  Ensuring policies are followed and PTO has a presence across platforms.  Time Commitment: 1 per week